You might already know that I have a book that “launches” this coming Wednesday.  It’s about the stuff I learned in 30 years of being an ad agency guy and radio copywriter.

The book has a Facebook page, and its own website as well.  Those will serve as an ongoing Second Edition.  So my intention is to never release a new version of the book, or a Part II, but to use the website as the home to every chapter I come up with that didn’t make it into the book before I sent it to the printer.

To that end, it would make sense for an advertising book that talks about the Super Bowl, to have some kind of commentary on Super Bowl advertising.

It’s with that in mind that I excitedly tell you about my panel of Monday Morning Quarterbacks.  Commentary on the Super Bowl commercials from people who actually know stuff about marketing and advertising.  The panel includes Larry MacInnis (Creative Director for CHUM Radio in Toronto), Mike Kryton (Creative Director, AXE Productions in Edmonton), Mark Kaplowe (owner of Kaplowe Studios in Connecticut and the most familiar voice in North American car dealer advertising), and oh yeah… Seth Godin has a thing or two to say as well.

That’s a partial list, and I’m recruiting other members along the way.  We’ll tell you what ads worked, what ads sucked, and you get the bonus of knowing that the people sharing their opinions with you have serious street cred.  (Larry and Mike are among two of the most decorated and celebrated ad men in Canadian history.)

Our Monday Morning Quarterbacks weigh in on – surprise – Monday, February 6th.  You’ll find their comments and be able to join the conversation at whatwasthatnumberagain.com.